What You Need to Know About Social Listening

Any company such as towing service works essentially to build a strong and solid reputation and following especially on its social media.  A brand becomes a household name after it has attained high levels of awareness. However, things will never be always black and white. The last thing you would want is to develop a reputation for bad reasons such as poor customer service, scandals, and other issues that may cause negative social mentions. To avoid attracting all the bad mentions, it is important to practice social listening.

What is social listening?

Social listening refers to the mentioning of a brand on social media channels for any customer feedback and direct mentions of your brand and discussions relating to anything that matters for your business. It is then followed by analysis to gain insights and act appropriately.

Social listening is a two-part process, unlike social monitoring. Social monitoring is only concerned with keeping track of social media mentions and conversations. However, without any analysis and actionable responses, finding the root cause behind social conversions and implementing long term strategy changes.

When you perform social listening, you create the kind of content your followers want and come up with new ideas that are based on industry trends. Additionally, you can improve on customer experience as you interact directly with consumers and continue shifting your strategy to fit current needs.

Here are some of the reasons why you need to get started on social listening;

Customers like it when brands respond

Customers want to feel heard on social media. They like it when brands respond to their questions and join conversations. Being responsive on social media will make a difference as customers want to purchase with brands that are responsive to them. You need to practice social listening so that you can craft responses that provide real value to your customers.

Keeping track of brand growth

Brands are prone to facing scandals and serious issues. One incidence can cause a wave of negativity that can get you mixed up on social media. It can be easy to ignore a couple of rude comments but it can brew trouble when negative comments outweigh the positive ones. It, therefore, calls for the use of social listening to analyze all incidences and make appropriate actions.

Discover New Opportunities

Most times, customers will do the work for you. When most of the customers are complaining about an issue, it is a sign that something is not adding up. Rather than simply monitoring these issues, you can use social listening to find ways on innovating on the changes. Additionally, with social listening, you stand to benefit from increased customer retention. Your followers are not only your loyal customers, but they are also people who enjoy your content.

With the use of social listening, you can discover the kind of content that those who follow you enjoy as you view their posts, shares, and hashtags. Get a good tool and get started with social listening.

Understanding Product Classification in Marketing

Businesses such as Kissimmee Towing that have a good understanding of product classification stand to benefit from a better understanding of their consumers, their general behavior, and purchasing habits. This in turn helps such businesses to market their products more effectively. Before we can delve deeper into the different types of product classification, it’s better we first develop a good understanding of what product classification entails.

Product Classification

Product classification refers to the organization of products into different categories based on the consumer’s buying behavior and similarity to other products and competing brands. Classifying products into different distinct categories helps marketers implement more effective strategies and focus their efforts based on consumer expectations of that product class.

Here are the most common consumer product classifications;

Convenience Goods

Convenience goods are those products that consumers purchase repeatedly and without much effort. Once consumers choose them to choose their convenience goods, which in this case is their brand of choice, they normally stick to it unless they see a reason to switch. It may include products such as toilet paper, toothpaste, soap, shampoo, milk, and other necessities that people normally buy. To market convenience products, be guided by the fact that most people will buy these products in bulk.

Shopping Goods

Shopping goods are those commodities you likely think of when you hear the word shopping. They might be higher-end items such as houses and cars, or smaller items such as clothing and electronics. Consumers will typically spend more time conducting research and comparing prices, as well as chatting with salespersons on what they are looking forward to shop. Shopping goods are more of a one-off purchase and are typically more important and have a higher economic impact compared to convenience goods.

Specialty Goods

A specialty good is one product of its kind on the market. This means consumers typically don’t feel the need to compare and contrast or make a lot of deliberations as much as they would with other products. A good example can be iPhones. You will find someone purchasing new iPhones every time a new version comes to the market and such persons will never cease to make purchases.

They already know the new version is different and offers something different than what is in the market already. If you are making a specialty good, you don’t need too much time convincing consumers of how your product is different from the others on the market. They already know it’s different, so instead take time to focus on innovating the product.

Unsought Goods

Unsought goods are those products people are typically excited to buy and also don’t buy on impulse. Good examples of unsought goods include fire extinguishers, life insurance, batteries among others. People normally buy unsought goods out of a sense of fear or danger. You may find yourself buying a fire extinguisher due to the fear of a potential fire. You may also find yourself buying a new battery so that you can replace an old one.

How to Implement a Promotional Pricing Strategy the Right Way

Let’s take a hypothetical case where a towing services in Athens company is on a tight spot. Assume its products or services are not moving as they should be. Sales are stagnating and consumer interest is stalling. In such a case, as the sales manager, what should you do to get everything back up and running? Businesses need to be injected with life at different stages. This is the reason you see a business rebranding, changing its messaging, realigning its goals, management, among others.

One of the key things sales managers do to move slowly moving it is through implementing promotional pricing strategies. Let’s understand what the term means.

Promotional Pricing

Promotional pricing is a methodology where a company temporarily reduces the price of a product or service, in the interest of driving quick sales. Most of the deals business cuts are supported by dedicated marketing campaigns. Promotional strategies offer a sure way of generating quick demand for products and services. Here are some of the most used promotional strategies today.

Flash Sales

Flash sales happen when a business, mostly in retail or eCommerce, offers substantial discounts on their products and services within a relatively short time. A business can put a two-day event where it offers a wide range of deals that span from virtually any product they sell. In most cases, these offers are seasonal and don’t happen all year round. Before the D-day, businesses spend on advertising and drawing as much traffic as possible.

Buy one Get One Free

Abbreviated as BOGOF, this strategy offers some sort of variation in reducing the price of goods and services available, with the purchase of a full-priced one. It is a kind of deal that can be advertised on various promotional platforms and can be implemented via the use of coupons. With this strategy, a business offers an additional free product or service, to incentivize the purchase of another. Businesses are normally very selective when it comes to choosing the products that fall within this strategy as there is a need to balance between items sold and profitability.

Loyalty programs

A loyalty program involves a promotional pricing strategy that a business uses to attract customers to remain loyal to its brand. It includes various deals and discounts in exchange for consistent and repeated customers. Normally, customer acquisition is often more expensive as compared to customer retention. It is important to have a loyalty program in place as businesses will be able to get consistent revenue from their existing customers. Ensure you structure your loyalty program appropriately based on the size of your business and what you do.

Seasonal sales

A seasonal sale represents an extended flash sale that is tailored to move products at relevant specific times of the year. Seasonal sales could entail the promotion of discounted products that are known to move at a certain season – e.g. swim wares during summer and raincoats during winter. Implementing a seasonal sale would generally work best for businesses that sell some specific products suited for a certain season.

Best Online Marketing Strategies for Small Businesses

A digital marketing strategy is an important part of an overall marketing strategy. Businesses such as Albany tow truck have known the importance of digital marketing and that explains why they are ahead of their competitors in their industry. Most small businesses are operating with a limited budget and one way of maximizing what they have is by going digital.

When it comes to goals and purpose, online marketing strategies serve the same purpose as other forms of marketing. They also aspire to increase brand awareness and help businesses find more customers. Investing in online marketing can have a lot of benefits for businesses.

Here are some of the best online marketing strategies small businesses should look to incorporate in their marketing approach.

Search Engine Optimization

SEO is one of the most powerful ways to bring constant visibility to a brand without paying search engines for the same. Being well positioned in search engines provides a great way of getting organic traffic and building trust among your potential customers. SEO involves optimizing the structure of your site and content to make it easy to develop content with a focus on relevant keywords that can be used to rank and make your business visible on search engines. The higher your rankings, the more opportunities you have to drive higher traffic to your business.

Content Marketing

Content marketing is at the center of most marketing strategies for businesses. It is a form of marketing that involves creating and publishing quality content that resonates with your audience and provides a lot of value to your readers. The key to developing great content is researching what your audience wants to read. Content marketing is focused on the long term aspect of a business. It makes use of quality content to improve your SEO.

PPC Advertising

PPC, in full as Pay Per Click, is a form of advertising that allows small businesses to display their ads to people searching online for relevant products and services. With PPC, as a business owner, you pay each time a customer makes a click on your ads. You can use platforms such as Facebook and Google to place your ads to the target audience. Just as SEO, keywords play an important role in determining the right PPC strategy to set for your business.

Social Media Marketing

The use of social media channels to reach and engage with your audience provides a unique way to showcase what you have. The first step to developing an actionable social media marketing strategy is by choosing the right platform you are willing to spend your time and resources in. Choose those platforms where your audience is mostly found. The leading social media platforms you should be active on Facebook, Twitter, Pinterest, LinkedIn, YouTube, and Instagram.

You also need to have a social media calendar that keeps track of what needs to be posted when and where. Additionally, on top of the above digital marketing strategies, don’t forget to include email marketing. It is important to keep in touch with your customers by sending them the right promotional emails.

Top Reasons You Should Travel to Egypt

EgyptEgypt is a country that boasts of spectacular landscapes that are filled with natural gems. The combination of sun, sea and sand create interspersed touch of exotic cultural heritage, with gushing River Nile, vast deserts, ancient monuments and world famous coral reefs. A tour to Egypt doesn’t require using fancy rides such as Platinum Access Limousines, there are many adventurous places to tour, that are best enjoyed by foot, bikes and quads.

If you are looking forward to make it to Egypt, here are compelling reasons to get convinced.

Home to of the oldest ancient civilization

Egypt is home to the oldest ancient civilization in the world. It is one of the most interesting cultures the world has. There are the Great Pyramids of Giza, which is the only surviving ancient wonder of the world. There are also ancient Egyptian statues and tombs that continue to be the attention of top archaeologists. Up to this date, Egypt’s top civilization is yet to be fully realized.

Longest River

Egypt has the Nile River, which ranks as the longest river in the world. It is a river extending more than 6,695 km in length, and flows into the Mediterranean ocean. Tourists get the option of visiting several attraction points through the Nile, with the prominent ones being Aswan and Luxor.

Footsteps of Moses

A visit to Egypt gives tourists the opportunity to follow the footsteps of Moses. This happens at Mount Moses, which is also known as Jabal Al Tor. It is considered a holy site that is crowded by tourists from all corners of the world, be it Christians, Muslims and those following Judaism. It is the mountain where Moses, received the divine commandment from Allah. This place is located on the beautiful Sinai Peninsula, where many people enjoy mountain climbing and hiking.

Rich Undersea

Egyptian undersea is out of this world. The Red Sea presents the best place to dive in Egypt when compared to other locations in the world. There are bright Corals which are filled with colorful distinctive fish. While swimming, you will never want to swim all the way back to the water surface. Egypt offers different diving options including walls, wrecks, pinnacles, drifts, shore dices, live boards, and day boats among others.

Egyptians beaches are surreal and a dream come true. It is a country that plays home to internationally competitive beaches which have golden soft sands making them perfect for honeymooners.

Famous Ancient Egypt Tourist Attractions

siwa oasisEgypt is among the African countries that are easily accessible. It is well connected to Europe and North America. As a result, tourists and historians flock to the country to view the spectacular remains of its culture. It can be effortless to traverse the country through various means of transport. Those traversing the country’s rugged terrain and vast deserts by use of car need not to worry about getting stuck, as there are enough tow service for your help. The Egyptian government welcomes tourists and have created highly networked infrastructure that allows visitors to the many historical sites around.

Egypt continues to be a dazzling destination of tombs and temples. There are vast attractions ranging from deserts, diving, superb scuba, beaches, among others. If you are looking forward to see the best of the ancient Egypt, here are some places you should never miss.

The Pyramids of Giza

The pyramids of Giza are among the last surviving of the seven wonders of the ancient world. They are one of the world’s most recognizable landmarks. They were built to be the tombs to preserve the mighty pharaohs, and the enigmatic Sphinx guided their construction. The Giza’s pyramid complex continues to awe travelers from different ages to come and experience the best of history.

 

Siwa Oasis

The Siwa Oasis is located in the Libyan Desert and is one of the Egypt’s isolated settlements. Siwa Oasis is located on an old date trade route, a vital trade route used by the Egyptians. It has a strategic importance because of its natural springs and the shade giving palm trees, where travelers sought rest from the desert. Siwa began its decline with the collapse of the Roman empire.

 

Islamic Cairo

The atmospheric and narrow lanes of the Islamic Cairo district are fully packed with mosques, madrassas and historical monuments dating back from many centuries ago. From this district, you will find the luxurious shopping souk where coppersmiths and other artisans still have their miniature stalls and workshops. The surrounding market is home to some of the most beautiful and well-preserved architecture of the old Islamic empires.

 

Aswan

aswanAswan is Egypt’s most tranquil town. It is set upon the meandering curves of the Nile. It is backed by some spectacular orange-hued dunes making it a perfect place for visitors to stop and unwind for some days. You can take a river ferry across the Elephantine Island as you take a walk across the colorful streets of the Nubian Village. Alternatively, you can ride plenty of available camels to the desert monastery on the East Bank of St. Simeon.

 

 

Egptian Museum

The Egyptian museum is a true treasure trove for the Pharaonic world. It is one of the world’s greatest museum collections. It is a faded pink mansion that acts as home to hundreds of exhibits. When you get to the museum, you will hardly find a lot of labeling, and items in the museum do not have much of chronological order. When you get upstairs, you get a chance to see the fascinating royal mummies exhibit. However, for every corner you turn, you are assured to find some wonderful pieces of ancient art and history.

 

 

The Ancient Pyramids of Egypt

komonbo templeThe word pyramid  is synonymous from the Greek word ‘pyramis’ used to mean ‘wheat cake.’ The pyramis was a name used for the description of the ancient Egyptian buildings as they reminded the Greeks of the pointing topped wheat cakes. The ancient Egyptians built pyramids and tombs for the Pharaohs and their queens. The Egyptians believed that if a pharaoh died, became Osiris, which means the king of the dead.

They believed that a dead Pharaoh would still carry out their tasks and duties as king of the dead in his soul and spirit, and this means they have to look after the body. For the soul to continue in existence, the pharaoh’s body had to be mummified and buried with all the things it would need for the afterlife.  Continue reading The Ancient Pyramids of Egypt

Ancient Writing and Literature in Egypt

ancient EgyptThe ancient Egyptians believed that it was essential and necessary to record and communicate information about their religion and government. They thus invented the written scripts that could be used to record this information. The most famous of their scripts were the hieroglyphics.

The first hieroglyphic writing was recorded in c. 3000 BCE. Hieroglyphics can represent a word, a silent determinant or a sound. One symbol can be used to serve a different purpose in a different context. The Egyptian Hieroglyphics is composed of hundreds of symbols which can be read in columns, rows and also in either direction. Majority of them were written from right to left.

 

The Literature Skills and Advancements

Towards the end of the ancient Egyptian civilization, a new form of writing known as the demotic became widespread. It composed of a phonetic, semi-alphabetical script which was later developed into a language of literature, religion, and high culture.

The Egyptian hieroglyphic literature can be found on public monuments and on the walls of temples and tombs. The writing consist of the records of the deeds of gods and men, together with poetry. The writing is featured on hymns, love poetry, spells and curses, proverbs, myths and legends, demotic scripts and instructional and medical texts. One of the best-known examples of literature is a collection of spells that dates to the New Kingdom period that was labeled as the Book of the Dead.

 

Developments in Art

When it comes to art, much of Egyptian art comes down to us as funerary art. The ancient Egyptians had high hopes that life would continue after death and that is the reason they accompanied the death with every luxurious goods and art objects to help them enjoy their new life. The ancient Egyptian art focused on a rigid style that changed in bounds over the millennia. Egyptian tombs have the iconic two-dimensional style. The Egyptians carved their statutes from stone and rock, as sometimes used wood as a cheap alternative.

All Giza PyramidsThe Egyptians also advanced wall paintings in tombs. The paintings were a depiction of the lively scenes of their everyday life and brought the ancient civilization vividly to life. The wealthy and elite in the society also had richly painted walls with scenes of birds, people, water pools, geometric designs, and deities. Egyptians developed high levels of mathematical skills that enabled them to build their elaborate pyramids and temples, using remarkably simple tools. Their mathematics was more practical than that of the Mesopotamian. Their calculation combined with their civilization is what gave them an edge over others.

 

Architecture

The ancient Egyptians build some of the most amazing and inspiring structures the world has gotten an opportunity to see.  The construction of pyramids was restricted during the earlier days of the Egyptian civilization. The average Egyptian lived in a mud house, make up of wood and bricks. The elite members of the society had elaborate multi-room mansions that were richly painted on the walls. These rooms also had decorated floors and were built around courtyards.